You won’t need me to tell you that consolidation has been one of the biggest trends in the market in recent years. Many independent brokers have been snapped up by larger consolidators. In fact, we’ve even seen these large consolidators acquiring or merging with one another. On the flipside, a number of networks have put…

In a previous post I explained why it’s important for Insurance Brokers to specialise and create niches. But how do you find and create niches that you can compete in? Well, there are more ways than you might think.  Before we look at ways to find them though, let’s consider what makes something a good…

Digital Marketing should play a role in the marketing of just about any independent business. Insurance Brokers are no exception – in fact it offers great opportunities for brokers. Here are some of the main ways that brokers can benefit from using digital channels and how they compare with some of the more traditional channels…

A lot of Insurance Brokers don’t like to specialise. Often, they’re afraid that they will get ‘pigeon-holed’ but it’s now more important than ever to have some specialisms. The internet has significantly changed the way that people look for insurance. Not just for personal insurances – where comparison sites remain dominant – but also for…

One thing I often hear when I talk to people about their marketing is “but you just wouldn’t understand, it’s totally different in our industry” or words to that effect. Often, their industry is not as different as they think it is. However, insurance broking is a market I know very well, and there is…